Privacy policy

Effective Date: [19 April 2026]  |  Last Updated: [19 April 2026]

  1. Introduction

Welcome to Sol Mama. We are a maternity fashion brand dedicated to celebrating and supporting mothers through every stage of their journey. Our website is located at www.sol-mama.com.

This Privacy Policy explains how Sol Mama collects, uses, stores, shares, and protects your personal information when you visit our website, create an account, make a purchase, or interact with us in any way.

By using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website.

 

2. Information We Collect

We collect the following categories of personal information:

2.1 Information You Provide Directly

  • Full name and contact details (email address, phone number)

  • Shipping and billing address

  • Payment information (processed securely via our payment gateway — we do not store your full card details on our servers)

  • Account login credentials (username and password) when you create an account

  • Communications you send us via email, contact forms, or customer support

  • Any preferences or information you share while subscribing to our marketing communications

2.2 Information Collected Automatically

  • When you visit our website, we automatically collect certain information about your device and browsing behaviour, including:

  • IP address and approximate geographic location

  • Browser type and version

  • Pages viewed, time spent on pages, and navigation paths

  • Referring URLs (how you arrived at our site)

  • Device type and operating system

  • This information is collected using cookies, pixels, and similar tracking technologies (see Section 6 for more details).

3. Matra Lifestyle Products and Services LLP (the legal entity operating Sol Mama) does not trade or sell your personal information in any manner, except as specified herein or if you expressly consent to the same.

Personal information provided by you is used only for the following purposes:

  • To facilitate your use of the website and ensure a seamless shopping experience

  • To respond to your concerns, inquiries, or address your requests for information about our products and services

  • To provide you with information about Sol Mama's products and services, and send you materials, updates, and offers from the Company

  • To send you important information regarding the website, changes to our Terms of Service, policies, and other relevant updates

  • To send you surveys and marketing communications (email and SMS) that we believe may be of interest to you - only where you have opted in

  • To personalise your experience on our website based on your browsing behaviour and preferences

  • To process and fulfil your purchases, including payment processing, order communication, product dispatch, and related customer service

  • To run remarketing and social media advertising campaigns (e.g., via Meta, Instagram, or Google) based on your interactions with our website

  • To conduct internal reviews and data analysis for the website (e.g., determining the number of visitors to specific pages, tracking conversion rates)

  • To improve our services, website content, and advertising effectiveness

  • To protect the integrity of the website and prevent fraud, security breaches, or other harmful activities

  • To comply with legal requirements and disclosures as required under the applicable laws of India

4. How We Share Your Information

We do not sell your personal data. We may share your information with trusted third parties strictly for the purposes described in this policy:

4.1 Service Providers

  • Payment Gateways: Shopify Payments, Razorpay, or similar providers to securely process transactions

  • Shipping & Logistics Partners: Courier and delivery companies operating within India to fulfil your orders

  • Email & SMS Marketing Platforms: Tools used to manage and send marketing communications (e.g., Klaviyo, Mailchimp, or similar)

  • Website Platform: Shopify, which powers our online store and may process data on our behalf

  • Analytics Providers: Google Analytics and similar tools used to understand how customers use our website

  • Social Media Platforms: Meta (Instagram/Facebook), Google, and similar platforms for advertising and remarketing

4.2 Legal Requirements

We may disclose your information if required to do so by law, or in response to valid requests by public authorities (e.g., a court order or government agency).

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you of any such change.

5. Data Storage and Retention

Sol Mama is based in India. Your data is stored on secure servers, which may be located in India or internationally (including servers operated by Shopify and other third-party providers).

We retain your personal data for as long as is necessary to fulfil the purposes described in this policy, including for legal, accounting, or reporting requirements. Typically:

  • Order and transaction data: Retained for 7 years as required under Indian tax and accounting regulations

  • Account information: Retained for as long as your account is active, or until you request deletion

  • Marketing data: Retained until you unsubscribe or withdraw consent

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and gather analytics. These include:

  • Essential Cookies: Necessary for the website to function (e.g., your shopping cart, login sessions)

  • Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics)

  • Marketing & Advertising Cookies: Used to deliver relevant ads and track campaign performance (e.g., Meta Pixel, Google Ads)

  • Preference Cookies: Remember your settings and preferences

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. A cookie consent banner will be shown on your first visit to our website.

7. Your Rights

As a customer of Sol Mama, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you

  • Right to Correction: You can ask us to correct any inaccurate or incomplete information

  • Right to Deletion: You can request that we delete your personal data, subject to legal obligations

  • Right to Withdraw Consent: You may opt out of marketing emails or SMS at any time by clicking 'Unsubscribe' in any communication or by contacting us

  • Right to Data Portability: You may request your data in a portable format where applicable

To exercise any of these rights, please contact us at: privacy@sol-mama.com 

We will respond to your request within 30 days.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • SSL (Secure Socket Layer) encryption for all data transmitted on our website

  • Secure, access-controlled servers

  • Payment processing handled by PCI-DSS compliant payment gateways (Shopify Payments / Razorpay)

  • Regular review of our data collection, storage, and processing practices


While we strive to protect your information, no method of transmission over the internet is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

9. Advertising and Third-Party Pixels

Sol Mama works with select third-party advertising partners to display relevant ads on our website and across digital platforms such as Meta (Instagram/Facebook) and Google. This helps us reach customers who may genuinely benefit from our products.

We want to be transparent about how this works:

  • No personally identifiable information (such as your name, email, or address) is shared with advertisers directly

  • Aggregate or anonymised data - such as general audience categories or user behaviour patterns - may be used to ensure ads are relevant to the right audience

  • Some ads displayed on our website or third-party platforms may contain embedded tracking pixels. These pixels do not link to your personal profile, but they may collect session-level data (such as whether you clicked on an ad) to help advertisers measure campaign effectiveness

  • If you wish to opt out of interest-based advertising, you may do so through your browser settings, or via opt-out tools provided by Google and Meta

  • For more details on how cookies and pixels work, please refer to Section 6 of this policy.

10. Your Choices and User Discretion

We believe in giving you control over your personal information. Here is what you should know:

10.1 Providing Information

You always have the choice not to provide certain information. However, please note that if the information is required to complete a transaction or access a specific feature, you may not be able to avail that service without it.

10.2 Updating Your Information

You may update or correct your personal information at any time by logging into your account on www.sol-mama.com . When information is updated, we may retain a copy of the previous version for record-keeping and legal compliance purposes.

10.3 Marketing Opt-Out

If you have opted into our email or SMS marketing communications and no longer wish to receive them, you may unsubscribe at any time by clicking the 'Unsubscribe' link in any email, or by replying STOP to any SMS. We will process your request promptly.

For any privacy-related concerns or grievances, please write to us at: privacy@sol-mama.com 

11. Children's Privacy

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

12. Third-Party Links

Our website may contain links to third-party websites (e.g., social media profiles, payment portals). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the 'Last Updated' date at the top of this page and notify you via email or a banner on our website.

We encourage you to review this policy periodically.

14. Important Disclaimer

While Sol Mama (operated by Matra Lifestyle Products and Services LLP) takes every reasonable measure to keep your personal information secure, we also urge you to exercise caution on your end.

Please be aware of the following:

  • Sol Mama will never ask you for sensitive personal information such as passwords, OTPs, or full payment details via unsolicited emails, WhatsApp messages, or phone calls

  • If you receive any communication claiming to be from Sol Mama that asks for such information, please do not respond and report it to us immediately at privacy@sol-mama.com 

  • The Company shall not be held liable for any loss or harm arising from your sharing of personal information with individuals or parties falsely claiming to represent Sol Mama

Your vigilance is as important as our safeguards. When in doubt, always reach out to us directly through our official website or email before acting on any communication.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

Sol Mama

Email: privacy@sol-mama.com 

Website: www.sol-mama.com 

India